Little italy Research Paper Example | Topics and Well Written Essays - 1000 words

Little italy - Research Paper Example However, Italian Harlem is currently composing of more Spanish Americans as compared to those from Italian origin. In this regard, Little Italy in lower Manhattan serves as a perfect representation of Italian populations in modern America. Currently, Little Italy in New York is characterized by numerous restaurants selling Italian cuisine. In addition, streets along this region are laced with several convenience stores selling products preferred by Italian consumers. History of Little Italy Historically, Little Italy in Manhattan was founded in the late 19th Century during immigration of Europeans into the US. Supposedly, Europeans from different countries including Spain, Italy and Britain were moving in mass numbers into the US. During the movement, thousands of Italians entered into the United State’s west coast. Since Europeans preferred urban settlements, most Italians moved from the cost and settled in areas around New York metropolitan. In 1910, population of Americans from Italian ancestry living in the region was approximately 10000. This does not mean that the entire population of Little Italy was ten thousand. Other people, especially Chinese immigrants were living with Italians within the city. As of 2011, demographic statistics shows that Little Italy comprised of approximately 1200 Americans from Italian ancestry. Vincenza (2008) says that through the ages, residents in this region continually move from Little Italy to places like Texas and California in search of greener pastures. This is because Little Italy is known for being a residential area with poorest Italian American in United States. Economic Segregation Based on immigration history, Italians were of lower economic and social status compared to their European counterparts like Spanish and Irish immigrants. Italians worked as farmers and laborers while British and Spanish immigrants owned farms and industries. Currently, economic segregation that existed during the immigration per iod is still conspicuous in Little Italy. Businesses owned by Italian Americans within the town are small and medium in sizes compared to those owned by people from other ethnic background. In terms of social status, Italian Americans in Little Italy live in cheap and affordable homesteads similar to those of Indian and Chinese Americans. This means that residents of Italian origin living in Little Italy still demonstrate a humble and economical living style. According to Vincenza (2008), there is a general notion that Italians were aware of their low economic power when compared to other European immigrants. In this case, their main intention of immigrating into the US was to work hard, accumulate wealth and return back to Italy. This explains why Italians in Little Italy does not prefer permanent homes and engage in casual occupation as a means of earning a living. Demographics As acknowledged earlier, Little Italy currently comprise of approximately 1200 Italian Americans. This i s contrary to the town’s population in 1910 when it reached a peak of approximately 10000 people from Italian ancestry. The reason for decline in population can be attributed to the fact that residents shift from one American state to another in search of better economic environments. In this case, Italian Americans who previously lived in Little Italy of lower Manhattan have moved to other places, leaving a

Research Project Essay Example | Topics and Well Written Essays - 1250 words - 1

Research Project - Essay Example Tesco deals in electronics, food, cloths, mobile, and internet service with competitors being â€Å"Morrison, Asda, Sainsburry’s, Waitrose, Iceland, and Aldi’s† (Jennifer, 365). The main reason for the business high sales and profits are that the business aims at always being the best in whatever it sets to do (Humby et al, 2008). Tesco prides itself of three main pillars aimed at augmenting their satisfaction as a means to up sales as customers, communities and the employees. From an abstract position, this would seem to be the case, but is it? This study aims at answering the question by investigating if Tesco’s loyalty program measures up to customer’s expectation (Pearson Education, 2011). The study will make great use of secondary data for the formation of the conclusion. The study will mainly consider the various ways Tesco uses to meet customer needs and make the overall conclusion if these efforts are bearing enough fruit for effective custo mer expectation delivery. This will allow the study to make a concrete conclusion to meet the need for the formation of a conclusion that will be a guide for us to meet the needs of this research on if it is meeting customer expectations (Egan, 2001). ... The introduction of customer loyalty card was aimed at meeting customer expectations and needs better through the following ways. Tesco Loyalty Card Tesco in the aim to augment consumer satisfaction and retention of loyal customers through rewarding them introduced loyalty cards for its consumers. This was a revolutionary technique aimed at gaining a competitive advantage over its main rivals Marks and Spencer, Waitrose and Sainsbury (Plimmer, p. 377). The Club card aimed at rewarding loyal customers for the purchase of items at Tesco shops. One point was awarded for every dollar spent and other currencies earn a one point to the client for each unit of currency spent and the use of Tesco cards for access to all other products of the company (Jennifer, 366). The points can be redeemed for flying time, used for club card deals for use for three times the value and the ability to be converted to Avios. These allowed the company a means to offer appreciation to their clients and the cus tomers feel cared for and appreciated to make the comeback increasing service and retention of customers. Tesco Baby Club and Student card There have been improvements to the loyalty card by Tesco with the aim of augmenting the benefits and tailoring the uses of these cards to the specific needs of the customers. The student card was aimed at rewarding students for making purchases at Tesco through the incorporation of benefits and bonuses on products tailored for students. Increased utility by the teens increased their allegiance to Tesco and allowed the company to meet their demand by giving their preference and requirements feedback. The Tesco Baby Club was aimed at women in their pregnancy terms and through to two years after child birth.